Broccoli & Cauliflower
Broccoli & Cauliflower
Fri, April 17th, 2026
Dear Ole Tyme Customers:
Broccoli and cauliflower markets are currently facing tight supply, leading to elevated pricing and limited availability across both field-pack and floret products. The seasonal transition from the desert growing regions to Salinas, combined with early harvesting, has created a supply gap that is expected to take several weeks to fully recover.
Unseasonably warm weather throughout March accelerated crop maturity, pulling volumes forward and creating a short-term production shortfall. Additionally, March heat followed by April rains has resulted in quality challenges, including insect pressure, uneven sizing, and overall condition concerns.
As a result, customers should anticipate continued strong markets and potential supply limitations in the near term, until the Salinas growing region stabilizes and production returns to normal levels.
If you have any questions, please reach out to your Sales Representative.
Thanks,
Ole Tyme Produce
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